The Oldest Trick in the Book

It is known by all... if you can't present something new for the Basel and Geneva fairs just reissue an old model with a new face or just slap diamonds on it. This has been so for several years now, the market pressures and demands "new" products once a year from producers. Pressure was never good council.

The Freak is one of those cult watches that always raises interest. Even though the new Freak II includes several improvements over its predecessor the yellow and white gold combo was not everybody's taste. They just couldn't leave well enough alone.

Just another soul lost to the "God of Bling".

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